The brief

Weft are twelve architects who build their ideas in card and foam before they draw them.

The idea

The mark is drawn on the 6 mm cutting grid of their model table. It can be cut, stamped or laser-etched, and it scales without redrawing.

The system

Drawings, competition boards and the website share one layout grid. Photography of models is shot on the same white table, from the same angle.

The outcome

Weft won two competitions in the year after launch. Their boards are now recognisable across a room.