02
Practices
A
Names, marks and the systems around them, drawn to survive a stamp, a fax and a facade.
Strategy / Naming / Marks / Type / Guidelines
B
Products, packaging and printed matter. Things people hold, open, keep or throw away.
Product / Packaging / Print / Books
C
Signage, wayfinding and exhibitions that work at walking pace and in bad light.
Wayfinding / Exhibitions / Interiors
D
Websites and type specimens that behave like good print: quick, legible and calm.
Websites / Specimens / Motion
03
Process
01
Weeks 1 to 2
We read, visit and ask. You get a one-page brief back.
02
Weeks 3 to 5
One direction, printed and pinned up. We argue for it in person.
03
Weeks 6 to 12
Everything the idea needs, from the mark to the back of the box.
04
Week 13 on
Files, templates, a short guide and a person to call.