The brief

Halde is a two-person ceramics studio on the edge of Bergen. They sell to restaurants and a handful of shops, and their old logo was a script nobody could read on a fired base.

The idea

We drew a mark that can be pressed into wet clay with a brass stamp. It reads at 9 mm, it survives glaze, and it looks the same on a box, an invoice and the bottom of a cup.

The system

A palette sampled from three of their clays, one grotesk for everything, and labels printed on uncoated stock that shows a thumbprint. The website is a price list with photographs, nothing more.

The outcome

Halde now stamps every piece before firing. Two of their restaurant clients print the mark on their menus.