The brief

Casa Lume had sixty chairs from its archive and one long hall. The curators wanted visitors to look at the chairs, not at the design of the show.

The idea

Every label sits at 45 cm, the height of a seat. You read it sitting down, from a stool we placed beside each group.

Materials

Raw plywood, no paint, one colour of tape for the floor. Everything was reused for the museum's next show.

The outcome

Average visit time doubled to 52 minutes. The stools are now part of the permanent collection.